The second layer of the smart city strategy is the development of informatics – which include web and mobile data services, urban scale displays and even installations within city architecture and infrastructure – that deliver important information to citizens and city managers.
Examples might include feedback loops on energy consumption or environmental quality, or real-time transport information of visualisation of traffic fows. These can be engaging, design-led installations that work at a neighbourhood or civic level, as part of awareness change strategies, or functional web services that operate on mobile devices.
In Helsinki, Finland, GPS data from trams and buses is laid over Google Maps to show travelers where to locate their mode of transport. Provided with this kind of information, people feel they have more control of the transit network, and as a result, makes them more likely to use public transportation.
It is through informatics that activities that driving behaviour change can be affected and coordinated.